Stop performing leadership.
Start embodying it.
Most coaching teaches leadership.
I help you feel it.
Three decades in Marketing and Product. Ten years in the C-Suite.
Seven thousand hours of silence contemplating human development. Coaching that works with mind, body, patterns and purpose – every part of you – so you feel leadership from the inside out.
Managing Difficult Relationships
We get to the root of difficult dynamics with a boss, peer or partner, not just the surface conflict, and build skills to navigate it with precision, authority and grace. You will practice the “intent and impact” model, proven to reduce friction and build connection.
Delivering &
Receiving Feedback
We work on delivering and receiving feedback with clarity and care, and how to build psychological safety where honest dialogue happens naturally and regularly. Not just at reviews time. We help you and your time become high functioning and productive.
Building Self-Awareness, Presence & Authority
We build a path to power and influence through presence, trust and confidence that doesn’t depend on your title. It comes from knowing your inner landscape, tapping into untapped potential and finding authentic self worth in times where we risk destabilization, like high stakes meetings.
Anxiety, Burnout
& Overwhelm
Anxiety can be crippling, at work and at home. Together, we work with proven exercises and frameworks to help bring immediate ease and longer term training to help you set boundaries, manage more with less output, and let go.
Interpersonal &
Team Dynamics
Team, stakeholder and board level dynamics depend largely how well you know yourself. Learn how to listen, understand and navigate how you show up, how others experience you, and how you skillfully manage one:one and group level dynamics.
Career Confusion, Clarity & Shifts
Whether you are thinking of making a change to a new organization, an all out career
shift or a second chapter, we
will unpack what you value
and need most, and what
brings you more meaning, joy, reward and purpose.
Already a Client?
86%
Improved Ability Identifying and Managing Emotions
Research shows 86% of companies tracking coaching ROI report a positive return, median 5–7x -
ICF/PwC Global Coaching
Real Impact.
61% vs. 27%
Classified As High Performing Teams
Organizations with a strong coaching culture are more than twice as likely to be classified as high-performing -
ICF Research
85%
Who Hire A Coach Report Increased Self-Confidence
Leaders who receive coaching report 85% increased self-confidence, and 61% report improved work/life balance - ICG Global Coaching Study
Real Impact.
About Me
I work with people operating in high-stakes environments—where how you show up matters as much as what you deliver.
Leaders carrying enormous responsibility. Founders navigating uncertainty. People who have achieved success but know that something deeper is asking for their attention.
Yes, we'll work on the moments that matter—difficult conversations, conflict, anxiety, trust, feedback, and leading under pressure.
But those are rarely the real problem.
The real work is learning to lead from a place of grounded confidence instead of performance. To trust your own experience instead of constantly searching for the right answer. To embody the leader you already know you're capable of becoming.
Because how you lead in the world will always reflect how you relate to yourself.
That's the work.
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Cari Jacobs-Crovetto spent three decades in corporate roles, from Fortune 100s to startups. In 2019, she was named one of the Top 50 Chief Marketing Officers by Forbes. Despite professional success, she felt unfulfilled and began pursuing personal growth. At 30, she started studying meditation and mindfulness and by 40, she had completed 5000 hours of silent sitting and three months of silence in India.
In 2020, Cari left the corporate world to found Brave Directions, a company focused on transforming lives, careers, and organizations. She empowers high-achieving individuals and teams to turn pain into power, patterns into purpose, and uncertainty into breakthroughs.
Cari also coaches MBA students in Stanford's Interpersonal Dynamics course, known as “Touchy Feely.” Guided by her personal mantra, Fierce Heart, she embodies the belief that compassion is key to personal transformation.
From the Room, Not the Resume
The Latest From Me
A Sacred Pause
You Are Invited on Retreat
This retreat is an invitation to pause. Not to step away from life — but to return to the center of it. To remember who you are beneath the roles, the striving and the noise.
Finding Treasures in the Trash
Podcast Series
A podcast for high-achieving, soul-seeking humans ready to transform life’s toughest moments into their greatest breakthroughs. Here, we don’t just navigate pain—we alchemize it into power.
Monday Night Meditation
Weekly Class
Meditation curious? Live in the SF Bay Area? Join me every Monday evening at 7:30 for a candlelight meditation class where you will learn to connect with your nervous system, identify your inner landscape and make better personal and interpersonal choices on your way to finding your true purpose.